An excerpt from the 9/27/2010 eWNADU e-newsletter

As you know, great products don't always sell themselves.  They need some TLC...from a merchandising standpoint, that is.

Many Dayna U jewelry items are packaged on plastic cards making them easy to display on our jewelry spinner. Here are some tips to ensure your Dayna U spinner is looking its best:

1.       Assign a student employee to be in charge of merchandising the display. Make it part of his or her weekly routine. (Tip:  Fashion/Merchandising students are great in this role).

2.       Fill the spinner. It looks best when full.

3.       Make sure all items are out. It's a no-brainer. You're not going to sell many products that are terribly merchandised, and you certainly aren't going to sell any if they're not even out on display. Check rings - make sure a variety of sizes are on display.

4.       Do all the products look nice?  Sometimes customers try items on, take items off the card and then don't do such a great job of putting them back. Spend a few minutes to make sure all the products look tidy.

5.       Polish the silver if needed. Contact us at 866-443-2962 to get a free polish cloth.