our story

a little history

Dayna Designs, LLC is a Maryland-based jewelry design and production company serving the wholesale market.  Dayna Designs offers a wide selection of attractive and affordable jewelry in real materials, including our:  sterling silver collection, kukui nut collection, and natural wood collection.

Currently, Dayna Designs has three divisions:  Dayna U, serving the collegiate market,  Dayna Pro, serving the professional sport market, and Live It Up, serving the specialty gift market.

Dayna Designs is a member of the Fair Labor Association and strives to work with manufacturers that are fair trade organizations.  In addition, we work with CHANGE, a not-for-profit institution that helps to find jobs and outsourcing work for its disabled participants.  Dayna Designs hires these workers at a fair wage to produce and package our jewelry.  These are simply small ways we try to help promote social change.

It all started in Spring 2004 with founder Dana Lande’s jewelry design hobby.  While completing her MBA at the University of Maryland’s Smith School of Business, Dana was motivated to turn her pastime into a business.  Her future was settled when she created University of Maryland Terrapin jewelry as graduation gifts for her fellow classmates.  An instant success, the Dayna U collegiate division was born and soon expanded to sell mascot jewelry to universities nationwide.

Our jewelry created such a rowdy response from college fans that Dayna Designs began expanding to professional sports markets. In 2009 we launched a line of NASCAR® jewelry marketed under the Dayna Pro brand.

Stay tuned for what’s next!